Shopify is a user$-$friendly all$-$in$-$one e$-$commerce platform that helps small businesses build an online store and sell online through one streamlined dashboard. Shopify merchants sell on social media sites, seller marketplaces, other blogs and websites and via email, text and chat. Shopify also supports in$-$person selling with its built$-$in point$-$ofsale $($POS$)$ for retail stores, pop$-$up shops, market sales and more.

Shopify provides ready$-$to$-$use online store templates that are fully customizable to make each online store look distinctive. A small business can choose from a myriad of store templates that are pre$-$designed and optimized for maximum sales. Shopify makes it possible for entrepreneurs, independent brands, and small businesses to compete against online retail giants such as Amazon. Consumers are now able to more easily discover new brands, merchants can find what they need for their store, and developers can build their businesses supporting these merchants and entrepreneurs. Shopify has helped democratize e$-$commerce by making it possible for players of all kinds and sizes to participate online and offline.

Shopify believes e$-$commerce is wherever the customers are and has developed capabilities for mobile and in$-$person sales. Just under seven out of every $10$ sales on Shopify are made by mobile users. Shopify regularly launches new apps, tools, customizations, effective payment systems, and numerous redesigns.

Shopify's Shop Pay is an accelerated online checkout and payment service that lets buyers save their email address, credit card, and shipping and billing information and use it to autofill checkout fields on return visits to a website. Customer payment information is encrypted and securely stored. Small businesses can use Shop Pay on their websites to help customers pay faster. However, the product goes beyond the Shopify ecosystem. It is also now available on Facebook, Instagram, and Google.

E$-$commerce businesses that use Shopify make significantly more sales than those using other platforms. The average Shopify shopper buys $3\mathrm{.}8$ times from the same store, indicating that stores on this platform are delivering a sticky customer experience. More shoppers have a propensity to return to the same Shopify store, deepening the relationship with the customer over time.