Question: short ads and extremely long ads will be less effective than ads that are somewhere in the middle. She recruits 2 0 0 participants and
short ads and extremely long ads will be less effective than ads that are somewhere in the middle. She recruits participants and randomly sorts them into three groups, each of which watched an ad for a new relaxation drink. Each of the ads features snowboarders going down a mountainside and ramping over a can of the beverage. The first group watches a version of this ad that is seconds long; the second watches a version of the ad that is seconds long; and the final group watches a version of the ad that is seconds long. After the ad is over, she asks participants to rate their interest in buying the beverage Likerttype scale, continuous variable Does the length of the ad affect participants' interest in the product?
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