1. SHORT ANSWER: Based on my lecture, what are the three best indicators of how well a companys strategy is working?

2. MEDIUM ANSWER: In lecture, we discussed classifying a companys internal strengths into four different levels of competence. (a) Name those four levels of competence AND give an example of each (b) Name and give the definition of the test that a given competence must pass in order to achieve the highest level. (c) Give an example of a company that has a competency you believe passes this test, and provide justification for your answer

1. LONG ANSWER:

Leaders face two great tensions: One is competition for the residual (the $$ profit): execs in the company will argue and fight among themselves over which company function or initiative should get the money. The second great tension is short-term thinking/focus versus longterm thinking/focus. (a) Explain what short-term thinking/focus means and give an example. (b) What win(s) are gained by focusing on the short term and what are the drawbacks? (c) Explain what long-term thinking/focus means, and give an example (d) What win(s) are gained by focusing on the long term and what are the drawbacks? (e) Explain what is meant by the phrase the genius of the and versus the tyranny of the or (its also sometimes written as the genius of the and over the tyranny of the or) (f) Relate that concept to short-term thinking vs longterm thinking (g) Suppose a companys Chief Marketing Officer is lobbying for this strategy: invest the companys residual in a 3-year initiative that will result in drastically-reduced carbon emissions and will thus make the company far more sustainable. Discuss this strategy in light of what you wrote in parts A through F. Then tell me: do you think this a good strategy or bad? And if there are specific circumstances that is, more details about the company or its industry or competition -- that would sway your answer either way, state them and how these might affect your answer re good strategy vs bad strategy.