Short Answer: Extra Credit (Required to be completed): Five (5) e Five (5) Points Eoch! The Text Box for your "Short Answer" begins immediately following the question Points Awarded 4D In the context of a firm's overall sales efforts, briefly describe "customer services the importance to both the customer and the organization and what functional area of the business will it usually fall undert 42) As your text pointed out there are many forms of advertising, Brielly explain the practice of Cooperative Advertising" and why producers may prefer this type of advertising over others