Short Answer Q. 3 (Total 10 marks) Please answer the following: World Investors Inc. is a large, global brokerage company. The company has been doing exceedingly well of late and has acquired a significant market share. The company recently announced that it had established an online stock investment and a trading subsidiary W- Investors.com. This subsidiary has been designed to enable investors to trade stocks at the lowest rates in the industry. The dot-com subsidiary has less than 1 per cent market share, but it faces a very high business growth rate. The competition is fierce in the brokerage industry, and all players have reduced their online commission rates. Please answer the following: 1. According to the BCG matrix, identify and briefly describe the four categories used to classify Strategic Business Units (SBU) in relation to the market share and market growth. You can use examples from your personal life to show your understanding of the four categories. (6 marks) (b) According to the BCG matrix, how would you classify (i) World Investors' traditional brokerage business and the (ii) subsidiary W-investors.com? (4 marks)