Short Answers: Please type your answer below. Each is worth 4 points. Use as much space as you need to answer the question correctly.

1. What is a Flak? Is it a positive or negative term? What is the history of the word?

2. Who coined the phrase, The Global Village? Is it important to corporate communications? Explain your answer.

3. What is the Sarbanes-Oxley Act? And what does it have to do with corporate communications?

4. What is two-way communications? And, how is it related to corporate communications?

5. Your textbook lists eight external functions of corporate communications. List four of them and describe what they do?

6. In corporate communications, you often hear, internal is external. What does this mean? And, why is it important?

7. Describe how Ivey Lee contributed to modern public relations and corporate communications?

8. What is the SEC? Why is it important to corporate communications?

9. List all of the audiences for the annual report. And explain why you listed them.

10. What is a 10k report?

11. Define what is done by investor relations? Explain the key functions.

12. What are the two types of investors? List a media outlet that would be strategic to reach each audience.

13. List five major financial news outlets

14. What is the PESO Model?

15. What is the difference between libel and slander.

16. What is the First Amendment and what does it have to do with public relations?

17. What is jargon and when is it acceptable?

18. Define image, identity and reputation.

19. What are some of the key ways to prepare for a TV interview?

20. What is CSR? And why is it important to corporate communications?

Bonus Points: 1 point each

1. Ideally, who should the CCO report to?

2. What is the number one rule of public relations?