Short Case: (20 marks)

You are the project manager for SAP project which aims to provide adequate cyber security and penetration testing services to online businesses and end users. During a recent progress meeting, you identified a lack of marketing skills among team members. You have decided to outsource this part of the project to a Sharjah based advertising company who will be responsible for marketing the service.

1. What was the reason for selecting a company to do the marketing for the event?
2. Identify and explain the type of risk response strategy that you have used in this project.