Question: Benchmarking has different meanings. What particular focus doe we think should always be a consideration? Compare against competitorsIncorrect Tear apart competitor's products Comparisons with organizations

Benchmarking has different meanings. What particular focus doe we think should always be a consideration?

  • Compare against competitorsIncorrect

  • Tear apart competitor's products

  • Comparisons with organizations not in your market

  • Auditing competition

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