Question: Should a company ever knowingly engage in brand cannibalization? When might brand cannibalization actually benefit a company? Find an article about a company who has

Should a company ever knowingly engage in brand cannibalization? When might brand cannibalization actually benefit a company? Find an article about a company who has done this and describe their success or failure.

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Should a company ever knowingly engage in brand cannibalization? When might brand cannibalization actually benefit a company?

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