Question: Should a company ever knowingly engage in brand cannibalization: When might brand cannibalization benefit a company? How is contemporary retailing different from retailing: You will

Should a company ever knowingly engage in brand cannibalization: When might brand cannibalization benefit a company?

How is contemporary retailing different from retailing: You will need to research trends from each timeline.

  1. 100 years ago?
  2. 50 years ago?
  3. 20 years ago?
  4. Five years ago?

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