Question: Should We Launch? It's Your Call! Introduction The following case study highlights the experience of two recent university graduates who have gotten themselves into a

Should We Launch? It's Your Call!

Introduction

The following case study highlights the experience of two recent university graduates who have gotten themselves into a business 'mess'. They have been working hard to develop and launch a new product. But they're now at the stage of making a major dollar investment, and suddenly they're now so sure it's still a good idea. They want you to help them decide.

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