Case 4: Uber maintains a fleet of over 20,000 vehicles in 27 different metropolitan areas worldwide. Car sharing has become an increasingly popular way for urbanites to access a car when they need one without having to deal with the headaches of parking, maintenance, and insurance/ registration fees. Each individual Uber has a "home" parking spot that it must be returned to after every use, and these parking stations are broadly distributed so that no Uber member is ever too far from a car. Uber's fixed costs reside at the local level: for every new parking station they open, they need to pay the upfront fixed cost to buy a car and rent a parking spot in that neighborhood. Uber members benefit from network effects, because as Uber expands there are more and more cities and campuses where uber members can access vehicles. However, Uber's fixed costs will expand proportionally to the number of rental locations that they offer. Uber can expand effectively, but its fixed costs are not easy to scale. 1. Suggest to the management how to manage such fixed costs together with the business? (Minimum 500 words) I