Question: Show Instructions Question 5 Perceptual ( product space or positioning ) maps are based on 4 8 the actual objective characteristics of products the customers'

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Question 5
Perceptual (product space or positioning) maps are based on
48
the actual objective characteristics of products
the customers' perceptions of products
the prices of competing products
the potential places where a product may be sold and purchased
the opinions of the marketing managers
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Show Instructions Question 5 Perceptual (product space or positioning) maps are

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