Question: Show me the steps to solve this problem and include all solutions / Rscripts necessary please: You created a small apparel retail business. You decide
Show me the steps to solve this problem and include all solutionsRscripts necessary please:
You created a small apparel retail business. You decide to run regular marketing
campaigns on social media channels, and you are considering social media marketing
campaigns on Facebook, Instagram, Pinterest, and TikTok for the four weeks prior to the
holiday season in December. However, you face a limited marketing budget and cannot
run all the four proposed campaigns. The following table describes the weekly cost in
s and the expected numbers of consumers each campaign will reach $s
A Find the optimal solution for the above optimization problem. Specifically, please
indicate which social media you should choose and the total amount spent
points What is the maximum number of consumers reached
Hint: Use binary constraints on the solutions.
B How would your answer change if you could allocate the same $ total
budget anyway you want across the four weeks ie if you could shift money
across weeks points
C Use R to solve the above optimization problem. Please find the optimal solutions
for the LP program in B Make sure to provide your R script and the solutions.
Hint: Include allbin TRUE in the lp function as an option to enforce
binary constraints points
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