Question: show working Dr . Eckleburgs' Optics sells single - version eyeglasses online for $ 4 5 per pair. The company spends $ 1 1 ,

show working Dr. Eckleburgs' Optics sells single-version eyeglasses online for $45 per pair. The company spends $11,000 on display advertising at a rate of $55 CPM. if the click-through rate is 5.0% and their conversion rate is 7.0%, what is their sales return on ad spend? Big Jim's Hot Dogs is running a 5-days TV campaign of 3 spots per day on the local news. Each spot delivers 253,232 impressions. If the total campaign costs $394,349, what is the CPM?

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