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Muziwamadoda Xulu has been unemployed for a year since completing his BCom Degree in Marketing Management. After attending a session organised by the Small Enterprise Development Agency $($SEDA$)$ and Small Enterprise Finance Agency $($SEFA$)$ Muziwamadoda received an announcement that entrepreneurs should submit their business plans for funding. Since he was in the process of establishing a marketing agency that would assist local businesses in coming up with their marketing strategies, he decided to compile a business plan to submit to the SEFA. Which one of the following can be associated with Muziwamadodas purpose of compiling a business plan?

a$.$

market

b$.$

internal

c$.$

external

d$.$

customers