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Marketing Plan Analysis Discussion Assignment

Available on Monday, October 5, 2020 12:00 AM PDT until Sunday, October 18, 2020 11:59 PM PDT

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This all-class discussion is where you'll submit an example of an existing marketing plan along with your analysis, and where you'll thoroughly review/discuss at least one other student's analysis. This discussion is worth 75 points, so please be sure to be thorough. Instructions are in your syllabus and below:

Look online or elsewhere, and find an example of a real marketing plan. If you Google "marketing plan" and select one of the first few results, everyone in class will submit the same handful of marketing plans - SO PLEASE DON'T DO THAT!! :o) Instead - be creative! See if you can find the real marketing plan for a company or product you're a fan of. Or include some other keywords in your search, for example: "music label marketing plan" or "coffee shop marketing plan," you get the picture. DO look for simplicity.... And DO look for real. Read the marketing plan, then after reading Chapter 2, post your sample marketing plan (or link) in the associated discussion, and discuss your key takeaways and observations from reading the plan, analyzing aspects such as:

-the format

-the complexity

-the elements included

-the specific choices that were made, and whether or not they were explained/justified within the plan

-whether or not you (as an investor) would have confidence investing in the business based on the plan and why or why not