Write a two-page paper that identifies three companies in the retail business that have been using big data. Explain how big data is helping these companies improve the efficacy of their operations. (Hint: Refer to Chapter 1 and Chapter 3 for information on big data)

The following are guidelines to the required format:

• Should not be in question and answer format, but rather embody and use the question as a guide to forming the analysis
• Use paragraphs to present analyses, providing information to answer the question
• Double spaced; any headings should be bolded ;cite all references using standard MLA or APA writing styles