Simply Dressed has had a long$-$standing consumer base aged $1221.$ The market has become saturated by competition causing Simply Dressed to expand its product line by partnering with a celebrity designer of premium brand business casual wear. The company is also changing the name of its stores in metro market high$-$end malls to Simply Spectacular. This positioning strategy is called

a$.$

brand equity.

b$.$

one voice.

c$.$

product symbolism.

d$.$

repositioning.

e$.$

premium brands.