Simulation Discussion Points $$ Individual Assignment Use the K$-$W Vision dashboard, reports and data explorer screens to identify issues and opportunities for Blue in the US market. Make decisions that support the Blue brand: $$Predict market demand and set production $$Set channel price. Did you lower price dramatically to gain market share? How did it work? $$Make formulative decisions. What role did each of the following play in decisions? Why? What were the implications of your decisions? $$Product formulation $$Product features and positioning $$Media channel spending $$Trade channel spending $$Determine promotional spending decisions $$Lessons learnt from the use of these types of analytics. How difficult do you think it would be to assemble and integrate all the data for a system like this? $$Communicate your strategy to your managers. Include Geographical region changes in strategy if relevant.