Simulation Knowledge Check

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True or false? The cumulative balanced scorecard will be computed by taking the average of each performance metric over the final four quarters of play.

True

False

"Brand Revenues minus Rebates minus Cost of Goods Sold" is the computation for $...$

Profit per Unit

Net Income

Net Profit

Gross Profit

What does the International Advertising Federation include in its report? Choose all that apply.

The pass and fail grade of advertisements introduced by all the competitors in the industry

A breakdown of all competitors' ad ratings within each segment

A list of all competitors' advertising budgets

A list of deceptive advertisements

What is deceptive advertising?

Disappointing customers because you are not claiming the features they were hoping for in a product

Making advertising claims that are untrue

In order to most efficiently allocate your marketing and sales budgets, what reports should you take into consideration? Choose all that apply.

Market Share

Competitive capacities

Competitors' prices

Employee productivity

Brand profitability

How would you define "penetration pricing"?

Offering premium prices.

Offering deep price cuts.

Offering better prices than the competition.

Offering price rebates.

Which decisions directly impact the promotion of your brands? Choose all that apply.

Demand projection

Advertising allocation and budget

Sales force training

Pricing

Fixed capacity increase