True or false? The cumulative balanced scorecard will be computed by taking the average of each performance metric over the final four quarters of play.

True

False

True or false? The segment Recreation is more price sensitive than the Speed segment.

True

False

What is deceptive advertising?

Making advertising claims that are untrue

Disappointing customers because you are not claiming the features they were hoping for in a product

In order to most efficiently allocate your marketing and sales budgets, what reports should you take into consideration? Choose all that apply.

Market Share

Employee productivity

Brand profitability

Brand and Ad Judgments

Competitive capacities

"Brand Revenues minus Rebates minus Cost of Goods Sold" is the computation for $...$

Profit per Unit

Gross Profit

Net Income

Net Profit

Which decisions directly impact the promotion of your brands? Choose all that apply.

Sales force training

Fixed capacity increase

Pricing

Demand projection

Advertising allocation and budget

How would you define "penetration pricing"?

Offering deep price cuts.

Offering better prices than the competition.

Offering premium prices.

Offering price rebates.