Simulation Knowledge Check

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What are some important characteristics of the Speed segment? Choose all that apply.

Able to carry things

Sport

Light weight

Speed

True or false? The Recreation segment is willing to pay more than the Speed segment.

True

False

If a brand rating is less than $70,$ what should you do with this brand? Choose all that apply.

Compare its features to the best rated brand$($s$)$ in the targeted segment in order to make adjustments to its design

Give it a higher priority in sales

Advertise it more

Price it lower

Discontinue the brand

Can you revise the brand$($s$)$ you designed last quarter?

Yes

No

What is considered a good price judgment?

$80$ to $84$

$85$ to $89$

$90$ to $94$

$95$ to $99$

A balanced scorecard $($BSC$)$ is used to measure the performance of the simulated business. Which indicators are used in the calculation of the BSC$?$ Choose all that apply.

Total Performance

Financial Performance

Customer Satisfaction

Marketing Effectiveness

True or false? The segment Recreation is more price sensitive than the Speed segment.

True

False