Simulation Level 3

Business Essentials Simulation: Coffee Shop Inc (Level 3)

You will play as individuals. No need to form a group for the simulation and HW 7.

It will take 30 minutes to complete one run of the simulation.

HW 7

Play at least twice for the Level 3 of the simulation and answer the following questions.

You can set up the level 3 before you play the simulation. Refer to the PPSs explaining the overview of the simulation play.

HW 7 Questions

(1) Describe your overall strategies. Your strategy can fall into one of the following strategies.

a. low-cost

b. differentiation

c. best-cost

d. a blue ocean strategy

(2) Explain how your strategy is translated into operational decisions. For example, on the university campus a low-cost strategy may make more sense. Then, these strategies work through operational decisions, such as pricing, promotion expenditure.

(3) How did developments in the external and competitive environment impact decisions during the game?

(4) How should your strategy and operational decisions change in different locations for the coffee shop?

(5) Discuss briefly the results of your games for the level 3

(6) Discuss briefly what you learn from the simulation play.