Business Essentials Simulation: Coffee Shop Inc

You will play as individuals. No need to form a group for the simulation and HW 6.

It will take 30 minutes to complete one run of the simulation.

HW 6

Play at least twice for the Level 1 and Level 2 of the simulation and answer the following questions.

In Levels 1 & 2, you can either try to improve your score in the same location or try a different location.

You can set up level 1 before you play the simulation. Once you complete two rounds of the level 1 of the simulation, you can change the level 1 to level 2. Then, play minimum twice for the level 2 of the simulation. Refer to the PPSs explaining the overview of the simulation play.

HW 6 Questions

(1) Describe your overall strategies. Your strategy can fall into one of the following strategies.

a. low-cost

b. differentiation

c. best-cost

d. a blue ocean strategy

(2) Explain how your strategy is translated into operational decisions. For example, on the university campus a low-cost strategy may make more sense. Then, these strategies work through operational decisions, such as pricing, promotion expenditure.

(3) What actions could be taken to enhance employee satisfaction and customer satisfaction?

(4) How did results and feedback obtained during the game impact decisions in future years?

(5) Discuss briefly the results of your games for the level 1 & 2