Question: Since 2 0 0 2 , Danielle has been selling industrial supplies to businesses across South Africa and is very successful in what she does.

Since 2002, Danielle has been selling industrial supplies to businesses across South Africa and is very successful in what she does. However, last week she visited a new prospective customer, Phil, for the first time and the sales call did not go quite as planned. She found Phil quite intimidating and dominant. He suggested that they do the presentation at his desk, and continued in a very business-like manner. When Danielle sat at the desk across from Phil, his chair was set higher than hers and his desk was quite big, which made the setting impersonal and formal. After the sales presentation, Danielle did not feel too comfortable with the way it went, but still remained professional without being too intimidated by Phil, and ultimately closed the deal successfully.
Questions:
1.2.1 In terms of communication styles, identify and describe what type of customer Phil is.(5)
1.2.2 Indicate how Danielle could improve on her way of selling the industrial supplies to future customers who might have the same style as Phil. (5)
1.2.3 Indicate the seating arrangement and how it could have contributed to Danielle possibly feeling intimidated in the situation. (10)
1.2.4 Based on the case study above, Phil clearly portrays certain body language. Name and explain the category in which he falls. (5)
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