Question: Since 2018, Ather has successfully established an experience-led sales process in its company owned stores in Bangalore and Chennai for the Ather 450 and 450X.
Since 2018, Ather has successfully established an experience-led sales process in its company owned stores in Bangalore and Chennai for the Ather 450 and 450X. With the launch of the 450X, in October 2020, Ather has expanded across India through retail partnerships with partners with experience in different businesses. By the end of FY 23 Ather will have 150 outlets and will be present in 120 cities. The target is to achieve a 3X year-on-year growth in volumes over the next 3 years. It is imperative that Ather has a strong field sales team that works with the partners to achieve these results. Draw out the structure for the way-of-working required to to achieve the desired retail numbers through the partners. The plan should include (but not limited to). Network Strategy and Plan to deliver these numbers and objective. The organisation structure required to deliver the results The profile (experience, competencies) of the team members The metrics that need to be measured Reporting and review framework (Ways of working to drive numbers) Way of working with partners Include Any other relevant information/structure/process/guidelines that you may feel required to deliver this objective Note 1. Make assumptions wherever required
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