Question: Since Services are intangible it may be difficult to provide tangible evidence during a demonstration. A strategy(s) to overcome this drawback is for the salesperson

Since Services are intangible it may be difficult to provide tangible evidence during a demonstration. A strategy(s) to overcome this drawback is for the salesperson to:

Select one:

a. use an alternative or substitute in order to provide tangible evidence

b. all of the choices are correct

c. use testimonials as proof

d. provide a free trial of the service

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