Since Tim Cook became CEO of Apple, several major product launches missed publicly announced shipping dates, causing
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In 2014, Apple generated $200 billion in revenue and, with a market value of over $700 billion, its stock price increased by 65 percent. In early 2018, in spite of delays in getting some products to market, Apply had a market value of over $900 billion. This value to shareholders indicates strength specifically in which area of the balanced scorecard?
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Managing Business Ethics Making Ethical Decisions
ISBN: 9781506388595
1st Edition
Authors: Alfred A. Marcus, Timothy J. Hargrave
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