Question: Singer Sewing Co . was able to capture 9 0 % of the world market for sewing machines by 1 9 1 4 through effective
Singer Sewing Co was able to capture of the world market for sewing machines by through effective utilization of the Ownership, Location, and Internalization OLI framework.
Q Ownership: Singer had a strong ownership advantage due to its superior technology and brand reputation. The company patented its innovative sewing machine design, which was more reliable and easier to use than competitors' models. This technological advantage, coupled with the strong Singer brand, gave the company a significant competitive edge. Singer also had a wellstructured organization and efficient management, which allowed it to effectively control its operations and maintain highquality standards.
Q Location: Singer's location advantage was its strategic placement of manufacturing plants and sales offices. The company established factories in different parts of the world, such as Scotland, Brazil, and Canada, to cater to local markets. This not only reduced shipping costs and delivery times but also allowed Singer to adapt its products to local tastes and preferences. Furthermore, Singer's extensive network of sales offices and dealerships ensured its products were easily accessible to customers worldwide.
Q Internalization: Singer effectively internalized its operations to maintain control over its technology and quality standards. The company chose to establish its own factories and sales offices rather than licensing or franchising its technology to foreign companies. This allowed Singer to protect its patented technology and ensure its products met the company's highquality standards. Additionally, internalization enabled Singer to closely monitor and respond to market trends and customer needs.
In conclusion, Singer's success in capturing of the world market for sewing machines by can be attributed to its effective use of the OLI framework. The company leveraged its ownership advantages, strategically located its operations, and internalized its processes to gain a dominant position in the global market.
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