Siobhan works for a large U$.$S$.-$based company that just opened up new stores in Japan. She has determined that its social media campaign is not working overseas because the message is being misinterpreted when translated into Japanese. In what step of the social media marketing campaign is Siobhan's company?

Multiple Choice

selecting the appropriate social media platforms

monitoring the campaign

setting goals for the campaign

creating the delivery method for the social media message

integrating social media into the mix