Siobhan works for a large U$.$S$.-$based company that just opened up new stores in Japan. She has determined that its digital media campaign is not working overseas because the message is being misinterpreted when translated into Japanese. In what step of the digital media marketing campaign is Siobhan's company?

Multiple Choice

setting objectives for the campaign

integrating social media into the mix

monitoring the campaign

creating the delivery method for the digital media message

selecting the correct combination of digital media