"Sir, please understand that while we deeply value the company's work, we are primarily interested in the profits that we make. You might be new to this trade, but that is how people work. We don't have the luxury of the fixed salaries you get which gets duly credited to your accounts at the conclusion of every month. Our home fires burn only if we make sufficient money here." The statement was made by a retail channel partner to a company executive. "So that means the company executive replied "We shall always be fighting with each other. The company asks us to maximize their sales. You would not forego your high margins, which make the product costlier, as a consequence, I end up struggling for business." Which of the following can be accurately described to be the cause behind the above conflict? Select one: a. Differences in perception b. Goal Incompatibility c. None of the above. d. Inadequate understanding of each other's roles