Situation: A couple decides to open a business selling shirts with contemporary designs based on popular graffiti artists in Puerto Rico. After the initial investment, they both decide that the business needs to be promoted. Despite all the discussions they have had on the subject, they cannot agree. Ral suggests that they invest the money they have left in a newspaper ad ($4,000), flyers ($99), and a radio ad ($1,500 between creativity, production, and advertising for two weeks). Carla disagrees and suggests that it is better to make some stickers with QR Codes ($1,900 with programming included) that will be stuck in public places so that people can scan them with their cell phones and access the store's website ($4,000). optimized for cell phones, in which they will see different styles of shirts and special prices. The offer will last only 24 hours from when they scan the QR Code.

She argues in the discussion forum by answering the following questions: From your point of view, which recommendation is better to invest the money you have left, Ral's or Carla's? Take into account that the market that offers the most significant opportunity for the business is that of young people between the ages of 16 and 25. Support your answer with at least three (3) strong points. Would you recommend the use of SMS and MMS to promote the shirts to this target market? Why? Analyze whether a Mobile First mentality would be beneficial for a company like this. Explain your answer.

Answer rating: 100% (QA)

From my perspective Carlas recommendation to invest in stickers with QR codes is better for promoting the business targeting young people between the ... View the full answer