Situation (for Q3): Answer question Q3A & Q3B based on the following situation. An online social network Facebook was utilized as an e-marketing tool being low-cost and effective medium for a global marketer-P&G (Proctor & Gamble, an FMCG company) to identify market needs, customer experiences, competitive movements, and trends. For P&G considering its vast line of household products used by different consumer segments all over the world, the online social network- Facebook acts as a key communication tool to interact and collaborate with customers. However knowing that online social networks pose challenges to global marketers and also create concerns for adopting ethical standards, law and regulations; the global giont is rethinking and wants to discontinue using social networks for electronic marketing decisions and specially promotion Question 3. A) Discuss the challenges (any 2) currently faced by global companies who use electronic mode of interaction with customers? Support answer with reference (5marks) B) Assess the ethical concerns ( any 2) to regulate companies that use e-promotions, Support your claim with the reference. ( 5+5=10 marks) Approx. word. 120-150 Approx. Time 20 Min CL05 Max Marks 15