Ski Butternut is a winter destination to ski, tube and snow board, located in Massachusetts, just hours
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Question:
Ski Butternut is a winter destination to ski, tube and snow board, located in Massachusetts, just hours away from New York City.
Check out Ski Butternut's marketing:
https://www.instagram.com/skibutternut/
https://www.youtube.com/c/SkiButternutMA/videos
AND website: http://skibutternut.com/
Discuss Butternut's approach to market segmentation. Who do believe is the target market and why? Who is the "secondary" target market? Finally Describe what you believe is Butternut's "positioning" is in the skiing industry (explain).
Related Book For
Management A Practical Introduction
ISBN: 978-0078112713
5th edition
Authors: Angelo Kinicki, Brian Williams
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