Skill #4: Collect knowledge and information about current events, technology, the business environment, the client's business, your company and consider this when making decisions.

Looking back to week one and the recommendations you made in the week one assessment in conjunction with this week's material consider EW's position in the industry, their current customers and those in the future and identify trends, ideas and technology that you feel Dwight should consider in growing the company. For this skill Dwight wants to see how well you can judge the external trends for the business by measuring your understand of a SWOT analysis. For this he has prepared a SWOT TABLE for you to evaluate. See the Quiz he has prepared under the week four content area for the directions.

SWOT TABLE

Strengths

Strong Internet growth

Sound financial status

Use of state-of-the-art technology to produce competitive products

Made in America Qualified

Employment of Wounded American Veterans

Weaknesses

Medical Insurance is very high because of the wounded employees

revenue based on individual buyers rather than larger industry customers

Sourcing material is becoming harder

More leadership is needed

No KM department

Understaffed IT department

Opportunities

AI in Production and Customer Service

New Engineering of Wheel Chairs is leading to new in-home products (EW can diversify)

Expanding EW workforce by dropping the Wounded American Vet Hire policy

Regulations making lithium batteries safer will make new product line possible

Threats

AI in Production and Customer Service

Many large companies are buying smaller companies and becoming one stop shops for medical accessories

Law suits for engineering and design flaws are increasing dramatically

Losing larger heath center customers

Sourcing material is becoming harder

Skill #5: Know the basics of knowledge management.

Inga Swanson was one of the first employees Dwight and Ike hired. She runs the customer relations department and now the online returns and rewards programs as well. Recently she has gone to Dwight and Ike with the idea that her commitments to the webstore are getting so demanding that she needs help in several areas. She wants to hire people to take over the customer relations department and online returns so she can focus on the webstore and move into a marketing role. She thinks that Dwight and Ike should consider this move for two important reasons; better decision making and should anything happen to her the whole online and customer relations departments would shut down. Ike agreed immediately and Dwight was right behind him. The problem Dwight realized almost immediately was how would the transition work with all that knowledge in Inga's head? and all the tools she uses to measure her marketing goals etc. How can we make good decisions without them?

Dwight wants you to look at the idea of collecting and storing the knowledge Inge and the others have in the business. Using the course material and prior business class experience complete a brief memooutlining the steps a manager might take to make the transition go smoothly. In the outline include:

• Explain how to capture, collect, and store knowledge for the company.
• Explain how these actions will affect performance in the company.
• Describe how you go about collecting knowledge from Inge.
• Explain how the knowledge will affect the hiring decisions for the new departments or should it be teams?
• Explain how it could affect Inge's new role.