Skuta Pty Ltd Scenario The scenario provides you with a brief overview of a hypothetical company, 'Skuta' and a contemporary scenario. Be aware that the scenario may not cover every detail that you will need to address in the White Paper, in which case, you will need to conduct additional research, including further research into the industry concerned. [Skuta Pty Ltd is a privately-owned manufacturer of compact, high-quality electric scooters (e- scooters) based in Sunbury, Victoria. Founded in 2018 it has enjoyed continuous year-on-year growth until the last financial year. Skuta has a track record of innovation, and technology that provides excellent value for money commuting in a compact foldable design able to operate with rechargeable batteries for extended periods of time. The flagship 'Skuta-way" models are marketed on the basis of their extreme ruggedness, low maintenance cost, and reliability. Features include front and rear LED safety lights, disc brakes, LCD display and rechargeable 56 volt lithium-ion battery. Much of the technology used in the product has been patented by Skuta and is not currently available to other manufacturers. The Skuta management team recognises that e-scooters are still being trialled in some states in Australia but believe that some states will legalise privately-owned e-scooters soon. The future of e-scooters in Australia is uncertain, so Skuta's CEO has requested the executive team meet independently to develop a strategy to guide the company over the next five years.

According to this case study, list 6 key strategy option that exist in adjacent markets or with related but different products or technologies for the Skuta Pty Ltd.

and explain those strategy option.

Answer rating: 100% (QA)

Based on the Skuta Pty Ltd case study here are 6 key strategy options for the company to consider fo... View the full answer