Compagnie : YELP using some traditional marketing tactics in tandem with the heavily favored digital tactics, all sharing one unified strategy. try to take the learnings you do have, and created a marketing plan that shows how research led to some business objectives, and then a strategic approach to reach a specific target consumer group. The campaign should include at a minimum search, display, online video, social media, and mobile marketing. Be clear as to who your target consumer is by providing a persona profile (segmentation analysis) of them, this is a key factor in determining the coherency and impact of your campaign. Lastly, identify your metrics/measures that will be tracked to optimize your campaign. Include other elements as you see fit, but try to keep the total cost of the campaign below $1 million. Your campaign can be far less than $1 million dollars, as this would be an insanely expensive budget for a smaller company...but, it still must be a comprehensive integrated campaign.