SMAC or Social Mobile Analytics and Cloud has proved to provide big benefits to companies. For example, retail stores need a higher level of engagement among business and consumers. They have done so with models evolving from

Customized service in outlets

Personalized ecommerce portals

Multidimensional virtual shopping

Stores have used data to realize smart shopping trends, loyalty bonus, and effective logistics management. They engage with customers through their social media activities. Consumers get the opportunity of flex pay, free offers, and product options.

This has been made possible by the capabilities that are available through the SMAC stack. Retail industry is not the only industry that has benefitted from it. While SMAC offers benefits, it has its own share of challenges too such as a social media campaign backfiring or not making the desired impact that envisioned for it.

There may be situations where some of the components of the SMAC may not be needed. Considering the benefits and challenges the SMAC offers, create a blueprint for integrating SMAC in your business. To do so, identify a company (fictitious) and the industry it belongs to and integrate the SMAC stack.

Give a brief background (about 300- 400 words) about the company and its operations to better understand the utility of the SMAC.

Question:

Q1 - Why do you want to integrate SMAC in your business? Describe the problem/ opportunity statement