Small Business Management

Fall 2020

Group Project Guidelines

Dr. Mariam Farooq

Due Date: 23rd November, 2020

Each team will create a business idea and will write a short business plan or conduct feasibility

study of the idea. After having an idea, each team can go for any one of these two options.

Option-1: Short Business Plan

Option-2: Feasibility Study

These ventures should be small sized business-oriented initiatives. Each team have already

finalized a business idea in the class. Each team will develop a detailed description and analysis

of its proposed idea. The teams will refine their business ideas by applying the tools that we discuss

in the class. The final report should include all the necessary components of a business

Plan/Feasibility Study.

Option-1: Short Business Plan

If you opt for short business plan, you report should include the following sections (8 to 12 pages,

single space, 12 Time New Roman, one inch margin on all sides):

1. Title Page

2. Executive Summary

3. Description of the Business and the company

4. Industry and Market analysis

5. Marketing Plan

6. New Venture Team

7. Financial analysis and Sources of Funds

Option-2: Feasibility Study

If you opt for feasibility study, you report should include the following sections (8 to 12 pages,

single space, 12 Time New Roma, one-inch margin on all sides):

1. Title Page

2. Executive Summary

3. Description of the Business and the company

4. Product Feasibility

5. Industry and Market Feasibility

6. Organizational Feasibility

7. Financial Feasibility.

I expect you to apply the lessons and frameworks from the course. Properly executed, I have found

that this is a valuable learning experience. I expect all team members to be actively involved in

developing this assessment; the final document should capture the aggregate thinking of the entire

team. Your group project will be evaluated on the following criteria:

Section Marks Criteria

Strength of the opportunity 20 Highlighting the pitch of the idea. What is the

compelling need addressed by the business idea.

The business idea get the benefit from business,

social and technological trends, problem solving and

gaps in the market.

Strength of Market and Industry 20 Presenting the analysis of the Industry. Also present

the Market size, your customer purchasing power,

and preferences.

Strength of Product

feasibility/Marketing plan, new

venture team

20 Strength of Product feasibility/Marketing plan, How

the business is unique in terms of interface with the

supplier and customer. What is your marketing

plan?

Strength of Financial feasibility/

sources of funds

20 Why your business is financially attractive and

viable. How you get the funds and what are the

different alternative sources available.

Style and fluency 20 Logical, articulate and coherent structure of speech

(dialogue and language) or written work

(comprehension of grammar, spelling and language)