SMART Case Study: Potty Gaming, Inc. $-$ CLO $2,$ CLO $3,$ CLO $4,$ CLO $5$

Introduction

For decades, daytime wetting and passing bowel movements has been a common problem in early childhood. Today, the need for more structured toilet training before the age of $4$ years is a routine practice used to prevent children from having difficulty attaining and maintaining bladder control $($Rogers$,2013)$ and bowel movements. Having early toilet training could help train the bladder without the need for surgery or pharmaceutical treatment $($Rogers$,2013).$ About $5-10\%$ of children beyond the age of $4$ years continue to have problems with potty training. They are either resistant or difficult to potty train. This problem exists in larger magnitude in children with special needs such as Autism, Downs Syndrome, and attention deficit hyperactivity disorder $($ADHD$).$

Company Background

Potty Gaming, Inc. is a new startup company that was founded in $2022$ in Michigan under the mission to make potty training an easy and a fun experience for children with innovation, imagination, and ingenuity. The company uses infrared sensors installed on regular toilets and rewards children in real$-$time with interactive games whenever they successfully use the bathroom to pass a bowel movement or urinate. The company$$s technique encourages children to use the toilet for stooling and urinating without creating a power struggle between the child and the parents.

Problem Statement

Because Potty Gaming, Inc. is new to the market and is introducing a new way to help children and parents with potty training, the company does not yet have a clear method for marketing the product. The company also does not know who else they can market the product to besides parents. Another issue they need to know is what marketing methods they should use.

Case Activity

Potty Gaming, Inc. has hired your team for your marketing expertise to promote their product to potential buyers. Your team$$s task is to develop an effective marketing plan that provides a clear strategy for Potty Gaming Inc. to successfully launch and market its product.

Create a marketing plan for Potty Gaming, Inc. that:

Starts with an executive summary

States Potty Gaming Inc mission, vision and values

Identifies the market and competition

Defines your target customer

Outlines your marketing goals

Presents your marketing strategies

Defines your marketing budget