Question: Smithfield Foods utilized a _ _ _ _ _ _ research method to learn about consumers' food purchasing habits and in - home meal preparation.
Smithfield Foods utilized a research method to learn about consumers' food purchasing habits and inhome meal preparation. They hired an independent research supplier to conduct the research by gathering small groups of to individuals in one facility and employed a moderator to guide the discussion. Representatives from Smithfield Foods were able to observe the participants' interaction and they noticed that one individual in particular tended to monopolize the discussion. However, they were pleased with the way the moderator was able to limit the individuals' responses and enable everyone to fully participate in the study. What type of research is this?
group survey
conclusive
focus group
telephone survey
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