Question: Smithfield Foods utilized a q , research method to learn about consumers' food purchasing fiabits and in - home meal preparation. It hired Trinity Research
Smithfield Foods utilized a research method to learn about consumers' food purchasing fiabits and inhome meal preparation. It hired Trinity Research to conduct the research by gathering small groups of eight to individuals in one facility and employed a moderator to guide discussion. Representatives from Smithfield Foods were able to observe the participants' interaction, and they noticed that one individual tende monopolize the discussion. However, they were pleased with the way the moderator was able to limit the individuals' responses and enable everyone to fully participate in the study. What type of research is this?
Telephone survey
Focus group
Conclusive
Group survey
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