So for this assignment I have to write a persuasive memo or recommendations to the Persuade Cafe Company! in order to help them improve on their business operations. I have to use the results of the Customer Surveys, Employee Surveys to gather evidence in what needs improvement. Also when I write the memo I have to include all the executives that would need to receive this message as well. This is my first time writing this type of thing so I am not sure what it's supposed to look like.

The images below is all the information I have to use when addressing them and the format of the memo is below as well

Review the information in the left column of the cover page.

Review the "About PersuadeCafe" information in the area at the top of the page.

Review the "Survey Results" information in the area at the top of the page.

Employee Survey

Review the "Executive Profiles" information in the area at the top of the page.

ASSIGNMENT INSTRUCTIONS

Write a persuasive memo presenting your recommendations for their business improvement program.

Determine which executive should receive the memo; understand your target audience.

Gather evidence to support your recommendation (above).

Explain your idea clearly; describe what you want the reader to do.

List the benefits of taking the action.

Describe how your recommendation meets the program criteria.

Acknowledge potential costs or downsides.

Emphasize the main points.

Business people have high expectations.

GUIDELINES

Memo format

To: From: Date: Subject (Body of memo)

The body of your memo should be at least one to two pages in length.

The goal is to persuade the executive team to implement your recommendations.

Write a clear, convincing, persuasive proposal.

The memo should be written professionally, including sentence structure, grammar, and spelling.

Home Welcome, Business Improvement Participants Watch a video about the Business Improvement Program Thank you for visiting our intranet site! Here you'll find all of the information you need to contribute to our Business with Jacqueline Marcus, CEO Improvement Program. You were selected to participate in this program because you are new to PersuadeCaf, bring a andpresident, PersuadeCaf fresh perspective to the business, and already contribute good ideas at your store. Now, we're looking for ideas we can implement throughout the entire company, so you could have a big impact on the future of PersuadeCaf. Perks and Pick-Ups After you watch the presentation, below, please explore the rest of this site to fully understand the strategic challenges Order your "Cup of Joe" T-shirt we face as a company. today. We expect a new shipment soon, and employees Download PersuadeCafe Presentation by Jackie Marcus 8-1-11 get one for freel Following our steady growth strategy of one new store each month, a new PersuadeCaf will open in Birmingham, AL, in February. Our Colorado Springs store received the highest customer satisfaction ratings on our recent survey. It's always nice to hear about happy customers and the great employees who serve them! Welcome Mark Parsons, who joins PersuadeCaf as our chief technology officer. Mark brings a wealth of experience from retail and consulting companies. Scones are coming in March. Watch for plain, blueberry, and strawberry to complement our bakery selections. Our Pittsburgh, PA, store just topped $1mm in revenue. Congratulations! Keep up the great work, team. Thanks to all of you, as a company, we contributed $114,000 to the American Cancer Society. PersuadeCaf matched all of the funds you raised locally, and we're proud to make this donation on behalf of our many communities. About PersuadeCaf Who We Are PersuadeCaf provides our customers with "a cup of Joe and pastry to go." We offer consistent, unpretentious coffee, tea, espresso drinks, bakery items, whole beans, and T-shirts. PersuadeCaf had humble beginnings. The first PersuadeCaf, in 1974, was a coffee and danish stand at Memorial Stadium in Baltimore, MD, the former home of the Baltimore Orioles. Since then, the company has grown to 220 stores throughout North America and maintains a corporate office in Baltimore. Our Menu We pride ourselves on offering a good cup of coffee and tasty pastry. Click on the menu to view and download the file. Customer Survey Results Over a two-week period, we collected paper-based customer surveys at all PersuadeCaf stores (212 at the time). Over 8900 customers comoleted the survevs. which were combiled bv an outside firm. ident, vn 1. What do you like best about PersuadeCaf? 2. What improvements do you suggest? Of the 757 total respondents, 690 wrote responses in the comments section. The most common responses, grouped by comment category, are below. 1. What do you like best about working at PersuadeCaf? 2. What improvements do you suggest? In 2002, Jackie Marcus joined PersuadeCaf as CEO and president. As the company's first external hire in this position, Jackie has taken a rather conservative approach to growing the company. Although she's been adamant about continuing the strategic plan of opening one store per month, she has not historically encouraged or rewarded innovation. However, now that PersuadeCaf is facing unprecedented financial challenges, Jackie recognizes that the company must change. She is more open to new ideas but only if they are well substantiated. With an MBA from Stanford Business School, Jackie is known for her financial rigor and commitment to disciplined business processes. Jackie's previous work experience includes twelve years as COO of Peet's Coffee \& Tea. Jacqueine ivarcus, CEO and President Chris O'Connor joined PersuadeCaf in 2001 as manager of the Anaheim, CA, store, which he grew to one of the top performing stores at $1.3mm in revenue. As a proven leader, Chris was moved to the corporate office and held several sales management roles with increasing responsibilities. He was promoted in 2008 to VP, Business Development, and now oversees Sales, Marketing, and Customer Relations. Chris is an affable manager who values personal relationships almost more than he values profits. Customers are of primary importance to Chris, who was particularly disappointed with the customer survey results and blames PersuadeCaf's lack of training as a primary cause. Chris spends much of his time researching new business opportunities and potential store locations. He works closely with Dalia Flores, VP, Design and Development, and admires her business savvy and sense of design. Before joining PersuadeCaf, Chris held store management and sales positions at Starbucks and Gloria Jean's Coffees. He holds a bachelor's degree in business administration from Westwood College. Comint VP, Business Development The executive team's most tenured employee, David Patel has worked for PersuadeCaf since 1989 , when he started as a barista in Dallas, TX. After a stint at Starbucks, David returned to PersuadeCaf to hold two store management positions and a regional director position before joining the corporate staff. As a purchasing manager with a keen focus on controlling costs, David had developed a reputation as a miser, but he was appreciated for his stringent cost-cutting, particularly during difficult times in PersuadeCaf's history. As a result-and because of major process improvements he led between 2002 and 2004-David was eventually promoted to VP, Operations. David and Chris O'Connor have had several conflicts about PersuadeCaf's financial situation. While David focuses on controlling expenses, Chris has little concern for costs and instead prioritizes new business opportunities to increase revenue. David holds an associate's degree in business management from Nassau County Community College. Maggie Simmons is no ordinary HR VP. With a background in investment banking, Maggie prides herself on quantifying the HR function, which she prefers to call human capital, despite resistance among the PersuadeCaf executive team. She did, however, get approval for a living wage for all employees, believing it was the right thing to do - and that it would make PersuadeCaf more competitive during the recruiting process. Maggie brings a practical approach and a good sense of humor to HR at PersuadeCaf, much needed during this transitional time. Before joining PersuadeCaf, Maggie worked for JPMorgan Chase as an asset manager and then moved into the HR organization, working her way up to VP, Recruitment, for the U.S. She joined PersuadeCaf in 2006 as staffing and selection director, until she was promoted to VP, HR, in 2008. Maggie obtained an MBA from Georgia Tech College of Management. Katrina Garza joined PersuadeCaf in 2004 as director of internal communications. In 2007, she was promoted to VP, Communications, and is now responsible for all internal and external communications. Katrina's priorities in the past few years have been improving investor communications, establishing the employee intranet, and instituting the customer and employee surveys. She has recently played a strong role in reputation management for PersuadeCaf because of criticism that they don't buy fair trade coffee. Holding a press conference following a boycott and week-long picketing outside the San Diego store in 2009 was a pivotal point in Katrina's career. Prior to joining PersuadeCaf, Katrina held communication management positions for Abercrombie and Fitch, Payless ShoeSource, and Burger King. Katrina earned a bachelor's degree in corporate communication from the University of Baltimore. Responsible for all food and beverage products and the roasting plant, Benjamin Wilson is VP, Product Management. He joined PersuadeCaf in 2002, after working in store management and corporate positions at Starbucks for seven years. Benjamin is a strong believer in PersuadeCaf's mission and frequently expresses concern about becoming a Starbucks mimic. With this philosophy, Benjamin has resisted upgrading coffee quality and expanding the food and beverage selection. This is a point of contention among the executive team, particularly between Benjamin and Chris O'Connor, who sees strong revenue potential from more varied and higher quality choices, and Katrina Garza, who has been on the front line fighting public criticisms of PersuadeCaf's lack of fair trade coffee. Benjamin received a bachelor's degree in business management from Northwestern University. Dalia joined PersuadeCaf in 2009 as the VP, Design and Development. Prior to joining PersuadeCaf, Dalia worked on a city revitalization effort in Buenos Aires, for which she received several design and innovation awards. She also served as chief designer for Panera Bread Company for two years. Dalia is frustrated by the staid dcor and narrow design standards for PersuadeCaf stores. She would like to overhaul the brand image but fights resistance from others on the executive team, particularly Benjamin Wilson and David Patel. She works closely with Chris O'Connor and, as a new employee, tolerates his "good-old-boy" style because she has much to learn from him. Dalia graduated from the Parsons School of Design in NYC