Social media introduces a new level of detail and complexity to information gathering regarding a company and
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Question:
Social media introduces a new level of detail and complexity to information gathering regarding a company and its stakeholders. After reading Case Study 3 "Monitoring Risks before They Go Viral : Is It Time for the Board to Embrace Social Media?" please answer one of the following questions:
1. Why haven't more boards of directors made certain that management has a process in place for collecting, analyzing, and responding to this information?
2. Do boards actually know what questions to ask?
3. Can boards distinguish between a good system for monitoring social media and a bad one?
Related Book For
Business Ethics A Stakeholder And Issues Management Approach
ISBN: 9781523091546
7th Edition
Authors: Joseph W. Weiss
Posted Date: