Social media plan on gaming industry please 

 

Your Client
Option 1: Create a social media plan for gaming industry. You can brand yourself as an
expert/influencer, promote an idea, offer advice, start a trend, etc.
Deliverables
A clearly labeled document with title page should be submitted for the Social Media Marketing
Plan. The expectation for each phase is approximately 1-2 pages, written in a report format
with paragraphs. Do not just answer the questions! They are only provided to get you thinking
about what you should include in your plan!
For each phase, you will add to the original document and submit to the Dropbox. You will be
assessed on how your plan is informed by course content and any additional research (Be sure
to provide references as needed!). Please see the rubric for details.
PHASE 1
Introduction
Introduce your topic. Describe the situation and give background information on your topic of
choice. Discuss why you have chosen the topic.
Environmental Scan/SWOT
Internal: Consider the following questions when you conduct your internal analysis of the
company.
What resources exist that can be leveraged for the social media strategy? Is the corporate
culture appropriate for social media? What resources exist which can be directed to social
media activities? Is the organization already prepared internally for social media activities
(policies and procedures)? What are the current strengths and weaknesses of the company as it
pertains to social media marketing?
NOTE: If you are not working for an organization and executing this plan for yourself, use this section to
do an analysis of yourself and your level of preparation for a social media campaign.
External: Consider the following questions when you conduct your external analysis of the
company.
Who are some competitors or colleagues in the field? Who is their target audience? What are
their marketing strategies? (Describe the social sites, influencers and earned or paid media they
use). How might you leverage a relationship with these competitors and/or colleagues?
What are the key trends in the environment (social, cultural, legal and regulatory, political,
economic, and technological) which may affect your decisions regarding social media
marketing? What are the current opportunities and threats?
Objectives
What does the organization expect to accomplish through social media marketing (promotional
objectives, service objectives, retail objectives, research objectives)? Your plan should have at
least one SMART marketing objective, but you may include more as required.
Target Audience
a. Which segment(s) should be selected to target?
b. What are the relevant demographic, geographic, psychographic, and behavioral
characteristics of the segment(s)? Name and give a detailed description of your
segments. For example, you many name your segment "Savvy Gamers" or "Social Media
Moms"
c. How do your segments use social media? Categorize your segment(s) based on social
technographic.
d. Create a buyer persona for your segment(s).
e. Remember to do this for each identified segment.
Social Media Sites
You must choose at least 3 social media sites for your campaign. Explain why you have chosen
the specific social media sites for your campaign. Use research and citations to support your
explanation.
Experience Strategy
For each social media platform in your campaign, discuss the unique and customized tactics
that will be implemented. Provide examples of content and activities that support the
objectives for the plan. Be specific.
Consider the following questions:
a. What message do you want to share using social media?
b. What is your brand persona? What will you use to consistently convey this persona?
Consider developing a simple style guide (Colors, images, font, etc)
c. How can you encourage engagement with the brand?
d. How can you encourage those who engage with the brand socially to act as opinion
leaders and share the experience with others?
e. In what ways can you align the platforms to send a clear consistent message? Are there
any other promotional tools than can be used to support the campaign? Can you
incorporate social reminders in advertising messages, in store displays and other venues?
f. Will paid media be incorporated into your campaign?
g. How will you differentiate your campaign from the competition?