Social Media Strategy Assignment: Your task is to work as a team to produce a 20 pages (max, font size 11pts) report for an original concept. Instructions for the assignment: Develop a complete social media strategy for a college of your choice located in Montreal. Elements of the report: 1.Cover Page with a company name and logo 2.Title Page with name of company, name of participants, course title and teacher, and date produced 3.Table of Contents (The best format is to follow subject headings, labeled 1.0, 1.2, 1.3, 2.0, 2.1, 2.2, etc) 4.Table of Figures (For all graphics, images) 5.Executive Summary (1-2 pages, exceptionally written) This is the resume of your social media strategy. 6.Mission Statement 7. Business Description 8. Audience description, unique selling proposition 9.Goals and Objectives 10. Description of your social media campaign/ campaigns 11. Create a story to engage a target audience 12. Create posts, blogs, vlogs to support and further develop the story 13.Prepare a budget 14. Prepare a calendar of planned activities

The university we choose is UNIVERSITY OF MONTREAL