Question: Sofia believes her company should include a scratch - and - sniff insert in the magazine ad for a new room air freshener because it

Sofia believes her company should include a scratch-and-sniff insert in the magazine ad for a new room air freshener because it will help entice more consumers to view the ad. Sofia is trying to increase the
category development index.
brand differentiation.
exposure value.
advertising reproduction.
brand development index.

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