Question: Sofia believes her company should include a scratch - and - sniff insert in the magazine ad for a new room air freshener because it

Sofia believes her company should include a scratch-and-sniff insert in the magazine ad for a new room air freshener because it will help entice more consumers to view the ad. Sofia is trying to increase the
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category development index.
brand differentiation.
exposure value.
advertising reproduction.
brand development index.
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Sofia believes her company should include a

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